Championing the brands making a positive impact through sport

The Laureus Sport for Good Index shines a light on the brands that are having a meaningful societal impact on the sport industry.
The Index celebrates collaboration, innovation, and creativity by brands across the 17 Sustainable Development Goals (SDGs).

Brands hold much of the power in sport.

Which brands are using their power for good?

Each brand undergoes a comprehensive and independent judging process according to carefully considered criteria.


Evidence of measurable impact and tangible results derived from sports-related CSR and ESG activities


Evidence of creativity, innovation and ambition in ongoing projects and purpose-led campaigns


Commitment to, and evidence of, the highest standards of environmental, social, and corporate governance throughout the sports partnership, including alignment with the UN's Sustainable Development Goals


The portion of financial investment into sport that goes towards sport for good causes

Commercial Viability

Extent to which purpose-led investments link to a valid and identifiable business metric

Experts in their respective fields will come together
to applaud brands driving positive impact

Julia Pallé
James Williams
Fiona Morgan
Omar Mitchell
Kate Johnson
Dan Reading
Aileen McManamon
Paul Guest