{"id":2640,"date":"2022-10-20T07:34:33","date_gmt":"2022-10-20T07:34:33","guid":{"rendered":"https:\/\/sportforgoodindex.sportspromedia.com\/?p=2640"},"modified":"2022-10-20T07:34:33","modified_gmt":"2022-10-20T07:34:33","slug":"sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action","status":"publish","type":"post","link":"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/","title":{"rendered":"Sport For Good Playbook Part Four: How brand activism can turn purpose into action"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2640\" class=\"elementor elementor-2640\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3415813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3415813\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5876934\" data-id=\"5876934\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21c678a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"21c678a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/sportforgoodindex.sportspro.com\/wp-content\/uploads\/2022\/10\/Laureus_SFG_Playbook_22_Web_Banners_A_SOCIAL_General_1000x600px_v14-1024x615.jpg\" class=\"attachment-large size-large wp-image-2618\" alt=\"\" srcset=\"https:\/\/sportforgoodindex.sportspro.com\/wp-content\/uploads\/2022\/10\/Laureus_SFG_Playbook_22_Web_Banners_A_SOCIAL_General_1000x600px_v14-1024x615.jpg 1024w, https:\/\/sportforgoodindex.sportspro.com\/wp-content\/uploads\/2022\/10\/Laureus_SFG_Playbook_22_Web_Banners_A_SOCIAL_General_1000x600px_v14-300x180.jpg 300w, https:\/\/sportforgoodindex.sportspro.com\/wp-content\/uploads\/2022\/10\/Laureus_SFG_Playbook_22_Web_Banners_A_SOCIAL_General_1000x600px_v14-768x461.jpg 768w, https:\/\/sportforgoodindex.sportspro.com\/wp-content\/uploads\/2022\/10\/Laureus_SFG_Playbook_22_Web_Banners_A_SOCIAL_General_1000x600px_v14.jpg 1333w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#003019\" class=\"elementor-element elementor-element-f1d3dcb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f1d3dcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><strong>Sport For Good Playbook part four: How brand activism can turn purpose into action<\/strong><\/h6><p>The first three parts of this series looked at how brands go about strategising, rationalising and communicating their purpose investments in sport. The aim has been to lay out the foundations upon which any brand can build their own sport for good strategy, secure the internal support necessary to fund and implement it, and then begin to create effective campaigns and programmes that inspire individual action and make a meaningful impact across the triple bottom line.<\/p><p>In this instalment, we\u2019ll consider how companies invested in sport are doubling down on those efforts by actively mobilising communities of people and organisations around a common cause. We\u2019ll explore how brands are collaborating with external stakeholders, such as grassroots organisations, industry coalitions and working groups, and athlete activists, to scale up their impact and bring about lasting, systemic change.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c37c779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c37c779\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec65a6\" data-id=\"4ec65a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10af422 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10af422\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.sportspromedia.com\/from-the-magazine\/sport-for-good-playbook-part-four-how-brands-use-activism-to-turn-purpose-into-action\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more on sportspromedia.com<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df024a1 elementor-widget elementor-widget-spacer\" data-id=\"df024a1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Part one of a new content series detailing how brands can use their investments in sport to drive meaningful change. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sport For Good Playbook Part Four: How brand activism can turn purpose into action - Laureus - Sport For Good Index<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sport For Good Playbook Part Four: How brand activism can turn purpose into action - Laureus - Sport For Good Index\" \/>\n<meta property=\"og:description\" content=\"Part one of a new content series detailing how brands can use their investments in sport to drive meaningful change. [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/\" \/>\n<meta property=\"og:site_name\" content=\"Laureus - Sport For Good Index\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-20T07:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportforgoodindex.sportspro.com\/wp-content\/uploads\/2022\/07\/Laureus_SFG_Playbook_22_Web_Banners_A_SOCIAL_General_1200x628px_v3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Jessop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sportforgoodindex.sportspro.com\/wp-content\/uploads\/2022\/07\/Laureus_SFG_Playbook_22_Web_Banners_A_SOCIAL_General_1200x628px_v3-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@SportsPro\" \/>\n<meta name=\"twitter:site\" content=\"@SportsPro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Jessop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/\"},\"author\":{\"name\":\"Daniel Jessop\",\"@id\":\"https:\/\/sportforgoodindex.sportspro.com\/#\/schema\/person\/7b5938a7ca219bd3d99d7bcd841c80fe\"},\"headline\":\"Sport For Good Playbook Part Four: How brand activism can turn purpose into action\",\"datePublished\":\"2022-10-20T07:34:33+00:00\",\"dateModified\":\"2022-10-20T07:34:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/sportforgoodindex.sportspro.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/sportforgoodindex.sportspromedia.com\/wp-content\/uploads\/2022\/10\/Laureus_SFG_Playbook_22_Web_Banners_A_SOCIAL_General_1000x600px_v14-1024x615.jpg\",\"articleSection\":[\"Sport For Good Playbook\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/\",\"url\":\"https:\/\/sportforgoodindex.sportspro.com\/sport-for-good-playbook\/sport-for-good-playbook-part-four-how-brand-activism-can-turn-purpose-into-action\/\",\"name\":\"Sport For Good Playbook Part Four: How brand activism can turn purpose into action - 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